Creative Direction
Mom & Popcorn
As a co-owner of the nostalgic candy and popcorn shop, I knew the stakes were high in creating a cohesive brand. As a beloved shop in the local community I had to be careful to update the brand, but not alienate a dedicated customer base. With the right strategy I was able to keep the existing customers happy, increase brand awareness, and bring in new customers.
A nostalgic candy shop in need of a brand refresh.
Mom & Popcorn was an adorable nostalgic candy and popcorn shop that needed a refresh. The branding was stale. I updated the colors, modified the logo, created new packaging, made a new website, updated signage, and embarked on a fresh social media campaign. With fresh branding, the store was able to reach new customers and expand it's reach online.
Mom & Popcorn had a great concept, but needed to take it's branding to the next level. The challenge was to keep the nostalgic vibe and keep the support of the local community, all while giving the branding a facelift. The brand refresh was successful. My work helped aid business growth from $480,000 to $1.3 million.
"When we bought Mom & Popcorn, the brand needed a complete refresh. There was a disconnect between the amazing product that the business produced, versus how the consumer connected with the brand. Katie performed an impressive job of revitalizing the entire look and feel of Mom & Popcorn."
-Jon, Co-Owner, Mom & Popcorn
