Creative Direction
ProvenCFO
ProvenCFO was an Outsourced CFO company that needed a brand refresh. As Creative Director, I updated their logo, came up with new colors, typography, photography, brand guidelines, and a new website.
A fresh brand direction, with bold mix of professional and fun.
ProvenCFO was an accounting firm that wanted to appeal to the modern entrepreneur. It needed a mix of a grounded, trustworthy look needed for the financial industry, and an approachable, fun vibe to attract entrepreneurs.
The company wanted to keep their existing logo, so I slightly modified the typography, and worked to create a fresh brand ecosystem. I created brand guidelines detailing the brand colors, typography, illustration style, and photographic style. I took fresh, fun, professional brand photographs and headshots. I created a new website that felt professional, trustworthy, fun, and engaging.
As the business grew, the needs of the brand increased. We needed branded t-shirts, branded merch, new signage, and I even created a 3-D modeled architectural plan for an office remodel. A fresh brand led to opened doors. Customers commented on the engaging look and feel of the brand. This helped to create an environment of growth for the company.
"I cannot tell you how many times customers commented on our website and our branding. Katherine took our lackluster, boring ‘typical accounting firm’ brand, and elevated us to a brand that embodied our company values, made us stand out from the competition, and established immediate customer appeal."
-dave, Co-founder, provencfo
