Creative Direction
PoppinFun was a completely new business that needed everything branding and beyond. Logo, fonts, website, mascot, marketing materials, photography, packaging, animation, script writing, voiceovers, video editing, and more. As the Creative Director I managed all this from the ground up.
A fundraising brand needing a concept from the ground up.
Poppinfun was a brand that needed to appeal to the elementary aged student and their parents. As a fundraising brand, the goal was to create excitement around raising money for a school and its programs. I decided on creating an engaging mascot: Popcorn Man! I worked with an illustrator to create this character and bring him to life. I came up with a storyboard for our printed comic, and scripts for our video content.
I also worked with an illustrator to create our logo. We worked through a variety of revisions to get just the right “superhero” look. With the logo and mascot finalized, I created all of the marketing materials, packaging, videos, and messaging needed to launch the brand.
"Katie successfully managed a variety of projects for us with outstanding results. From brand development, website design, to the creation of marketing materials. She transformed our sales with a series of engaging videos. She crafted the scripts, collaborated with digital artists to produce all necessary assets, and handled the video editing herself. "
-Jon, Co-FONDER, Poppinfun
